I'm not going to go into that here as many people cover it better, but rather I was surprised by coming across this advert on YouTube:
Although the manga version started almost 5 years ago, the animated version of the series was apparently quite successful both in Japan and overseas. Even so that Subaru used it in their recent advert. Maybe that is common in Japan, in the way that I'd posted about aspects of Matrix featuring in a US car advert?
I just find watching pop culture trends interesting, guess I'm still new at paying attention to this stuff.
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